The Incredible, Edible Water Bottle

By: Alley Goodroad

By: Alley Goodroad

It’s important to keep hydrated and drink at least eight glasses of water per day–even on the go. Forgot your water bottle? A more convenient and environmentally-friendly alternative to the plastic water bottle is coming to market soon. Enter the Ooho, an entirely edible jelly sphere which contains one serving of water, which fits
​i​n the palm of your hand. Water you can eat!
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Three London-based design students at Skipping Rocks Lab developed the Ooho to address the number of disposable bottles in the United Kingdom (UK) landfills. In the UK, approximately 16 millions plastic bottles are trashed daily. The intention is to lessen the number of plastic waste by creating a drinkable alternative that in the end…is edible. Skeptical? The Ooho packaging is gelatinous; the consistently is that of the tiny tapioca balls common in boba tea. Much like a tapioca ball, the Ooho is made from food ingredients. You can eat it instead of throwing it away. However, the package is compostable if you waste to pass on eating your beverage. The Ooho can be added on top of a home compost pile and will decompose within weeks.

Skipping Rocks Lab foresees Ooho to be most advantageous at large-scale events and coffee shops. Of course, it is logical because large events may yield large amounts of packaging waste. For example, the Ooho designers intend to target music festivals, marathons. Currently, Skipping Rocks Lab is coordinating a crowdfunding campaign to assist with bringing Ooho to market.


Alley Goodroad is a tech geek and digital media strategist at heart. She consults for start-ups, mid-sized businesses, and Fortune 50 companies. Recently, the Houston Business Journal nominated Alley for a Top 40 Under 40 award to honor advances in the digital space. Her other hobbies include coffee-ing, running, and playing with Brooklyn (an adorable Shih Tsu).

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