Re-Mission: HopeLab Apps Improve Youth Health

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Photo from the official Website

By: Alley Goodroad

By: Alley Goodroad

Undoubtedly, technology changes human behavior. HopeLab, a health-focused research and development organization, leads the pack. In 2001, HopeLab’s President and CEO Pam Omidyar proposed a novel idea: create a video game to help kids fight cancer. Re-Mission, the video game, was born. After the initial game deployment, players felt stronger and more optimistic about recovery.

Since the release of Re-Mission, HopeLab’s focus broadened to include a range of technology-based health solutions. According to the HopeLab’s website, “…We create solutions that engage those psychological drivers, like a  video game, or an activity meter, or an app. By helping users shift their attitudes and motivation, our technology solutions help empower healthy behavior.” A select list of HopeLab’s projects include:


  • Zamaze – Technology which encourages physical activity

  • Mitra – An app to promote ethical leadership

  • Mood Meter – An app to improve emotional intelligence


You may ask yourself, “So what? Health tech isn’t new.” Every app and video game HopeLab produces is deeply rooted in biomedical research. In fact, entire departments are full of the top researchers and practitioners in discovery science. The organization’s forged relationships include Cigna, the Nurse-Family Partnership and Stanford University’s Adolescent and Young Adult Cancer Program. Together, HopeLab and supporting organizations change human health–for the better. This technology builds a strong bridge between technology and emotion well-being.


Alley Goodroad is a tech geek and digital media strategist at heart. She consults for start-ups, mid-sized businesses, and Fortune 50 companies. Recently, the Houston Business Journal nominated Alley for a Top 40 Under 40 award to honor advances in the digital space. Her other hobbies include coffee-ing, running, and playing with Brooklyn (an adorable Shih Tsu).

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