While participating in IBM’s A New Way to Start Up Reality Web Series, we had a chance to meet with the Butler Brothers.
The Butler Brothers are amazing brand specialists that provide “Radical collaboration for brand transformation”.
Our challenge was to go meet with our market and engage with them about our product to get organic feedback from our market about what we were building. In short, it was having our market tell the story of WHY our product is important or more about what they truly need.
I won’t post any spoilers for the upcoming episodes, but I’ll share a clip with you here and share more later: